Ariel Van Straten was born in New Jersey, USA, the son of a French mother and Dutch father. He grew up in Israel, working as a photojournalist for the national newspaper "Maariv" from the age of 15.
He has lived and worked in London from 1989 until 2006 when he moved back to Israel.
Ariel regularly assisted David Bailey for 2 years, Barry Lategan for 2 years & Corinne Day for a year, all of whom were a great influence on his work,before going out on his own in 1996.
Since then he has worked extensively for Fashion and Style Magazines, Music and Advertising agencies around the world.
His Campaign for Sony PlayStation commissioned by TBWA gained 2 golds at Creative Circle including gold for best photography, a nomination at Campaign Press and D&AD. Levi's was nominated at Cannes and his shot for Lynx was awarded a Silver at Campaign Press, both commissioned by BBH.In 2018 Ariel won a silver lion at Cannes for the advertisement he shot for Gillette commissioned by Adler Chomsky Grey Tel Aviv.